Originally releasing in the mid-80s, the Dunk basketball shoe had a second identity as a skate shoe thanks to the board-feel and style it provided to skaters, and for nearly two decades the Dunk lived on as a go-to option for skateboarding. In 2002, Nike made it official by launching the Skateboarding category around a retooled Dunk, with four respected skaters on board. What occurred from that point on was a bit a blur; the demand for SB Dunks by skaters and sneakerheads started to grow, and as Nike collaborated with reputable artists and shops, the SB Dunk soon became the hottest ticket on the market and was integral in multiplying sneaker culture across the globe.
Today, VICE Sports officially launches a short documentary on the Nike SB Dunk with insight from shop owners, skaters, and sneakerheads that were part of SB’s glory days. See the full video ahead.Sandy Bodecker’s storied history at Nike dates back to 1982 when he joined the brand as a footwear wear-test coordinator. Since then, he’s held various positions within the brand and currently serves as the VP of Global Design, but perhaps the role that was the most influential to sneaker culture was with Nike SB. In 2001, he was named the General Manager of the new Nike Skateboarding category; SB Dunks were a major driver of sneakerhead hype and the success of Skate category as a whole.
There’s no question that Sandy has some SB Dunk gems in his personal stash, and a quick glance at his Instagram page reveals a never-before-seen “Logo” Dunk, a pair of Highs made for Ichiro, and more. As Nike SB continues its #15YearsOfDunk celebration, Sandy will most definitely unearth more gems. Check out some of the gems below.Today marks a very special day in Nike SB Dunk history. On this day 12 years ago, the Staple x Nike SB Dunk Low “Pigeon” released to pandemonium throughout New York City, only to mark one of the most important occurrences in sneakerhead history: appearing on the front of the New York Post and bringing sneaker culture into the mainstream. Nike SB is marking the 15th anniversary of the imprint in a number of ways, and today they featured a unique visual history of the Nike Dunk’s skateboarding transformation with a fun comic.