One reason the word “iconic” has become overused in sneaker journalism is that there are a handful of shoes so perfect that they’re both quintessential to a brand’s identity and continually available. The Nike Air Max 90 is one of those ubiquitous masterpieces. Tinker Hatfield’s third Max Air runner was so good that it practically owns a color that was only applied to it during the retro stages.That last fact is poetic for a model that has given itself to quite a variety of hybrids and updates over the years. The AM90 has transcended beloved retro status and elevated to a true cornerstone for Nike Sportswear, a core element around which to introduce new ideas.
The palette synonymous with the silhouette has come along for the ride on most of these revisions, so let’s take a moment and examine the various ‘Infrared’ Air Max 90 variations released over the years on the eve of tomorrow’s Air Max 90 2014 Leather that serves as the latest extension of the process.Nike Sportswear’s Air Max reflective offerings started off with white ‘Glow’ pairs hiding their tiger stripes. A second round emerged with black as the base, as exemplified by this new Nike Air Max 90 CMFT Premium Tape. In typical daylight conditions, this appears to be simply a blacked out Air Max 90, though you might also be able to see that it’s the Tape variety if you’re close enough.
Where this shoe comes to life is in darker settings with a burst of light present, which is when you see the majority of the upper is in fact covered in an animal print. Click through to see these in both settings below, then pick yours up at top NSW stores like Kith.Nike has again crafted a specific set of sneakers for footwear fiends down in Brazil. The new set is the Nike Air Max “Sejamax” collection, the title there roughly translating to “Be Max”. Including in the group are the Nike Air Max 1 Tape and two versions of the Nike Air Max 90 Tape that come with colorful details (Some of them even glowing in the dark) in order to better illuminate players off the pitch. See the shoes in full detail with us after the break and let us know if you’re feeling the reconstituted Nike Air Max #SEJAMAX collection.