Air Max doro

The Nike Air Max 2017 is almost here, and for those that still pay attention to the yearly update to The Swoosh’s flagship full-length Air runner, today you can get an on-foot preview of the shoe. Sure, the modern Air Max models certainly don’t get as much love as the classics—possibly because they all look about the same and cost more than most people are willing to spend on a running shoe—but the big bubble loyalists can enjoy a look at a vibrant women’s colorway of the shoe in a Bright Grape to Fire Pink transition across the mesh upper here. Arriving now at European retailers, the Air Max 2017 officially drops on November 7th.

The Nike Huarache line is another of those timeless Nike collections that we have Tinker Hatfield to thank for. The sneakers first landed back in 1991 in the form of the Nike Air Huarache, that runner that was one of the earliest examples of Nike willfully creating a sneaker that was “stripped to the bare essentials”, as the vintage ad copy claims. That stripping also manifested in the branding used – Tinker and co. scaled back the Swoosh coverage to create something that could better rest on the laurels of its technology. That technology was one that actually was in danger of not making it to retail at one point in production; the legend goes that Nike was weary of bringing the model to market, but a test run sold at the NYC Marathon in the early 90s had runners clamoring for the model and it was in turn given the greenlight.

 From that point on, the water-skiing inspired sneaker (Tinker loved the neoprene fit from there and borrowed it for his creation) couldn’t be stopped. The Nike Air Huarache made its debut in 1991 and almost immediately jumped out of the running category. Huarache-like models like the Nike Air Mowabb and the Air Jordan VII took cues from the fit. Jerry Seinfeld wore them on TV, Michael Johnson showed them off in commercials, and a legacy was born. Gathered here is a select group of Huarache-derived Nikes – a group of the more influential and lasting designs. Continue reading for a glance at Nike Huarache history and then tell us in the comments which is your favorite pair.