Air 3 Max upright

Another iteration of the Nike “What The Dunk” is set to release exclusively in Japan on July 22nd. This iteration of the 1985 basketball shoe mixes in all the original “Be True To Your School” colors of the Dunk that have been iconic silhouettes in the sneaker game, and although these team colorways have been reintroduced on the Dunk several times before, it’s a true first in “What The” mash-up style. Concurrently, Nike re-introduces the Concept of Japan aka co.jp releases of the Dunk, which denote releases exclusive to Japan. Expect a limited release next month and stay tuned for looks at other Nike Dunk Low co.jp releases.

It seems like Nike has been gearing up for March Madness this year more than usual. Already we’ve seen special college colorways of the Metcon DSX Repper from the training department and five team colorways of the Air Jordan